We gave away a DeMarco Chronograph at the Windup Watch Fair in Chicago and the winner is Chris. Thank you to everyone who entered, and what is coming next.

DeMarco Watch Company took the Ironside collection to the Windup Watch Fair in Chicago, our best event to date. Here is how the weekend went, and what is next.

A 200m rating does not mean you can take a watch 200 metres down. Here is what the number actually tests, and what you can genuinely do with it.

A new automatic gaining a few seconds a day is normal, not faulty. Here is what accuracy you should expect, why it varies, and when something is actually wrong.

Not every dive watch works away from the dive. Here's why the Ironside 200 holds up as a daily watch too.

A loose or tight bracelet ruins an otherwise great watch. Here's how to size a stainless steel bracelet yourself.

Winding, setting the time and date, and the first week of wearing an automatic. Here's how to get it right.

Fulfilment for the Ironside 200 begins in August. Here's what's in the box, how sizing works, and what to do first.

Automatic dive watches need a little more care than a quartz watch. Here's how to keep an automatic like the Ironside 200 running accurately for years.

Quartz watches are cheaper to make and more accurate day to day. Here's why DeMarco built the Ironside 200 around an automatic movement instead.

Microbrand watches have grown from a niche hobby corner into a serious part of the watch industry. Here's what's driving it, and where DeMarco fits in.

The Ironside 200's Kickstarter campaign has closed, but the watch is now available as a presale directly on demarcowatches.com at the same $399 price backers paid.

DeMarco's Ironside 200 is a 200m automatic diver with a Miyota 9015 movement, sapphire crystal, and ceramic bezel. Here's what you need to know.

DeMarco Watch Co. is a Boston-based microbrand making quality automatic watches at honest prices. Here's the story behind the brand.

The Ironside 200's Kickstarter campaign has finished, but the watch is still available at the same $399 price via presale. Here's what backers got, and how to get yours now.

The Ironside 200 launches in five dial colours, each named after a Massachusetts landmark. Here's what each one looks like and how to choose.

Uncover why 316L stainless steel and curved box sapphire crystals are the gold standard for durable, everyday luxury watchmaking in 2026.

Explore the definitive 2026 luxury watch trends, where 'Smart Luxury' replaces legacy markups. Learn how DeMarco Watches blends Italian design and engineering.

Learn how to easily transition your watch from the boardroom to the beach. A complete guide to styling steel, leather, and FKM rubber watch straps.

Discover why mecha-quartz movements like the Seiko VK64 are powering the top microbrand chronographs in 2026.